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Georgina (Gina) Akers
Founder of Blendid Media & Artists
Music Manager, Agent, Sync Consultant, Co-Organiser of the UK Beatbox Championships & Festival of Vocal Arts
Biography:
Gina is founder of BLENDID Media&Artists, a TV Presenter, Music Manager & Agent with over 20 years music business experience, has her own official SXSW USA showcase event, got acts booked for all major UK festivals including Glastonbury’s Pyramid Stage & programmes stages at Glastonbury. Gina was selected for The Music Manager’s Forum Accelerator programme, BRIT Awards voting academy 2023/2024/2025, judged for PRS, represented UK for JUMP European Music Market Accelerator. Gina is a qualified Lecturer, holds equivalent of 5 degrees, & near completing Masters Degree MA Music Industry Management.
Personal Statement:
I'm the founder of BLENDID Media & Artists and the UK Beatbox Championships as a CIC. I'm experienced in identifying income streams, funding strategies, securing sponsorships, and meaningful strategic partnerships. I have a vast global music industry network with many contacts at board level. I have been on the board of tech start-ups and am developing music-tech start up projects which create new income streams for artists. I have established excellent international business relationships including working with SXSW USA and having my own official SXSW showcase event.
Recent projects include:
Appointed by The Prime Minister’s Cabinet Office GREAT Campaign to programme their event at SXSW USA
Being involved with and creating Music events for The Department of Business and Trade and BPI
Establishing a Music Careers Convention & sponsored Music Equipment & Tech Playground at UK Festival of Vocal Arts
Creating a sponsored Musician’s Wellness Initiative for UK Vocal Arts Communities
Gaining multiple national TV coverage opportunities for UK Vocal Arts Communities/projects
My projects have received support from UK Music and I've supported industry lobbying/activism projects with We Need Events, Oxfam Music and Save Our Scene.
